Bundlers continue to play a crucial role in both campaigns' efforts to build up their war chests heading into the November election.

In our journey through the captivating world of guerrilla marketing, we’ve seen some interesting sights. The birth of the concept, its evolution, the big corporations that play the guerrilla game, the viral nature of some campaigns, and gmarketing for social causes have all caught our attention as we stroll along Advertising Street. [

The Boston Globe had a great article yesterday about an outfit called BMW Direct Inc. whose business seems to be finding nonsense Republicans candidates in hopeless races, raising tons of money for their hopeless campaigns and then ...

...nonsense Republicans candidates in hopeless races, raising tons of money for their hopeless campaigns and then funneling all the money back to...

Hallo, I am just going through a great course on AdWords campaigns by Lisa Diane and Andrew Curtis (really awesome) and I came across the word business metrics … A business metric is any type of measurement used to gauge some quantifiable component of a company’s performance, such as return on inves ...

On the highly competitive Google AdWords pay per click (PPC) search engine, it’s now more important than ever to ensure that your PPC campaigns are optimized to their utmost potential. All of us want to achieve maximum return on investment (ROI

Our chart starts in July 2007 because most campaigns didn't raise money during the legislative session. The "average contribution" is based on actual cash contributions since January 1, 2007 - while the "current total" includes in-kind ...

Does a low cash-on-hand mean that a campaign is failing to raise money? Or does it mean that they're spending money on big-ticket items like polling, direct mail, and television? We assume that campaigns spend money in whatever way they ...