Yahoo Is Inviting Partners to Build on Its Search Power (NYTimes.com via Yahoo! Finance)
Yahoo wants to enlist a small army of search start-ups as allies in the hope that collectively they will be able to stop the Google juggernaut.
Yahoo opens search toolkit in quest for more ads (AP via Yahoo! News)
Having fallen so far behind Google Inc. that it became a takeover target, Yahoo Inc. is banking on the creativity of other Web developers to help preserve its independence and regain ground in the lucrative Internet search advertising market.
Yahoo looks for outside help to take on Google (International Herald Tribune)
Yahoo wants to enlist a small army of search start-ups as allies in the hope that collectively they will be able to stop the Google juggernaut, whose share of Web searches keeps growing.
Yahoo opens search toolkit in quest for more ads (San Francisco Chronicle)
Having fallen so far behind Google Inc. that it became a takeover target, Yahoo Inc. is banking on the creativity of other Web developers to help preserve its independence and regain ground in the lucrative Internet search advertising market. Yahoo will try...
Yahoo Open Up Its Search To Customization For Users (CBS News)
In an effort to compete against Google (NSDQ: GOOG) and hoping other developers can help it get some search mojo back, Yahoo will let developers, general users (and even rivals) build customized search services on top of its core engine. The new service is called "Build Your Own Search," or BOSS. Besides search, Yahoo (NSDQ: YHOO) is also unlocking its image and news databases to let outsiders ...
Yahoo opens search toolkit in quest for more ads (AP via Yahoo! News)
Having fallen so far behind Google Inc. that it became a takeover target, Yahoo Inc. is banking on the creativity of other Web developers to help preserve its independence and regain ground in the lucrative Internet search advertising market.
Yahoo to offer its search services to outside firms (Reuters via Yahoo! News)
Yahoo Inc will let customers, academics and even rivals build customized Web search services on top of its own technology, introducing a resale model into a major Internet market where it ranks a distant No. 2 to Google Inc.
Yahoo Is Inviting Partners to Build on Its Search Power (New York Times)
Yahoo wants to enlist a small army of search start-ups as allies in the hope that collectively they will be able to stop the Google juggernaut.
In effort to disrupt, Yahoo further opens search (Market Watch)
SAN FRANCISCO (MarketWatch) -- In an effort to disrupt a market dominated by Google Inc. and underline its own ability to make bold strategic moves that don't involve a merger with Microsoft Corp., Yahoo Inc. said Wednesday that it aims to dramatically open up its online search service to outside developers.
