SAN FRANCISCO, USA: Google Inc and Yahoo Inc released on Friday excerpts of a pact covering their search advertising partnership that keeps secret financial terms and the extent of other ties between the two. In a filing with the U.S. Securities and Exchange Commission, the companies take the ...

SAN FRANCISCO, USA: Google Inc and Yahoo Inc released on Friday excerpts of a pact covering their search advertising partnership that keeps secret financial terms and the extent of other ties between the two.

Google Inc and Yahoo Inc released on Friday excerpts of a pact covering their search advertising partnership that keeps secret financial terms and the extent of other ties between the two.

Having fallen so far behind Google Inc. that it became a takeover target, Yahoo Inc. is banking on the creativity of other Web developers to help preserve its independence and regain ground in the lucrative Internet search advertising market.

Having fallen so far behind Google Inc. that it became a takeover target, Yahoo Inc. is banking on the creativity of other Web developers to help preserve its independence and regain ground in the lucrative Internet search advertising market. Yahoo will try...

Having fallen so far behind Google Inc. that it became a takeover target, Yahoo Inc. is banking on the creativity of other Web developers to help preserve its independence and regain ground in the lucrative Internet search advertising market.

Yahoo Inc will let customers, academics and even rivals build customized Web search services on top of its own technology, introducing a resale model into a major Internet market where it ranks a distant No. 2 to Google Inc.

SAN FRANCISCO (MarketWatch) -- In an effort to disrupt a market dominated by Google Inc. and underline its own ability to make bold strategic moves that don't involve a merger with Microsoft Corp., Yahoo Inc. said Wednesday that it aims to dramatically open up its online search service to outside developers.

Google Inc. and Yahoo Inc. are under pressure to have antitrust regulators promptly sign off on their proposed search-advertising pact, not least because of the potential for stricter enforcement under a new administration in Washington.

Google Inc. and Yahoo Inc. are under pressure to have antitrust regulators promptly sign off on their proposed search-advertising pact, not least because of the potential for stricter enforcement under a new administration in Washington.