Watch the Keynote live at live.webpronews.com . At SMX West in Santa Clara, the State of the Search Union keynote is taking place today. It's moderated by Chris Sherman, Executive Editor of Search Engine Land, and features SEL Contributing Editor Vanessa Fox, Google Analytics Evangelist Avinash Kaushik, Yahoo Director of Search Marketing David Roth, and Misty Locke, President, Range Online Media ...

Today, I have an important question for you. A question so important that it could change the future of your business, or better transform the path of your industry. This post isn’t as much about marketing as it is about opportunity, though both are closely related. What is your platform? This simpl ...

Paper on the Review of the Regulatory Regime Governing the Sale and Marketing of Unlisted Investment Products, which was published on 12 March...

Yahoo representatives were speaking at a workshop held by the Vietnam Chamber of Commerce and Industry (VCCI) and Yahoo Vietnam. The workshop sought ways for SMEs to cut costs and enhance marketing amid the economic slump.

Email Marketing and Social Media: top two areas of increased investment in second half of 2009 http://is.gd/13OSS (via @WOMMA)

Call it what you want, “Social Media,” “Web 2.0,” “Twitter,” or even “YouTwitFace,” the big buzz right now in marketing is to, somehow, ... have had any direct quantifiable return on investment (ROI) on their investment in social media

Marketing Asset Allocation I view web properties like a valuable portfolio the same way I think of my investment portfolio. Research, planning, discipline, execution, and analysis are the same

Forrester Research says that marketers say they see ROI on email marketing that's two to three times higher than any ...

Tech Broiler: "Microsoft is abandoning its personal finance software, Microsoft Money, after over 16 years of development and marketing.

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