Yahoo (NSDQ: YHOO) is giving its Rivals.com draft sports site responsibility for programming content for collegiate and prep sports, Sports Business Journal (sub. req.) reports. Up to this point, coverage of those sports had been on the general Yahoo Sports portal. The pages will be on the Rivals site starting Tuesday, more than a year after Yahoo bought the site for about $100 million.

Yahoo's (NSDQ: YHOO) ad deal with Google should help it monetize certain queries better, but analysts have wondered whether Yahoo risks hollowing out its own ad business, as buyers view Google as a one-stop shop. Yahoo has been quick to dismiss the notion that the deal makes it irrelevant, and of course, Google will only have access to limited inventory. Along with the company's latest 10-Q, the ...

Demand Media, the Santa Monica-based social media firm, is not in sale talks with Yahoo (NSDQ: YHOO), contrary to rumors.

The latest variation on the Microsoft-Yahoo theme comes courtesy of the Wall Street Journal, which is reporting that Microsoft (NSDQ: MSFT) is looking for lab partners in some kind of Yahoo dissection. Microsoft has talked to News Corp (NYSE: NWS) and Time Warner (NYSE: TWX) about possible partnerships, says WSJ; no one seems to actually expect those chats to pan out. Then again, Yahoo is ...

In a major step forward in search technology, Adobe (NSDQ: ADBE) is working with Google (NSDQ: GOOG) and Yahoo (NSDQ: YHOO) to make Flash files searchable in online search. The project will enable searches on Flash content to return text and links, which can then be indexed, and hence available in search results for the users. Content from a Flash application or even a game or advertisement will ...

In a major step forward in search technology, Adobe (NSDQ: ADBE) is working with Google (NSDQ: GOOG) and Yahoo (NSDQ: YHOO) to make Flash files searchable in online search. The project will enable searches on Flash content to return text and links, which can then be indexed, and hence available in search results for the users. Content from a Flash application or even a game or advertisement will ...

As Yahoo (NSDQ: YHOO) prepares for its August 1 board election, the company is once again repeating an the argument: it handled the Microsoft negotiations as best it could, and the new deal with Google (NSDQ: GOOG) is better than any partial one with Microsoft (NSDQ: MSFT). As for Carl Icahn, Yahoo is taking the opportunity to trash his track record. The presentation can be seen here, in a ...

Yahoo (NSDQ: YHOO) has sent another open letter to its shareholders, in an attempt to allay any fears about renewed talks with Microsoft (NSDQ: MSFT), following the Google (NSDQ: GOOG) deal. Besides a repetition of why the Google search deal makes sense, it has disclosed some new details of what MSFT proposed in a sub-set deal following the first proposal of outright buyout of the online ...

Although WPP CEO Sir Martin Sorrell coined the term "frenemy" to describe Google's (NSDQ: GOOG) relationship to the ad industry, to a lesser degree the the word was often applied to Yahoo (NSDQ: YHOO) as well, as it too was viewed as encroaching on agency territory with every interactive marketing acquisition. It would seem that at least as far as Sir Martin is concerned, the issue of crossed ...

Asked during a press call today about cooling talks with Yahoo (NSDQ: YHOO), News Corp (NYSE: NWS) COO Peter Chernin replied quickly: "Saying talks have cooled overstates them ... I'm not sure I would ever characterize (conversations) as 'talks.' As for Microsoft (NSDQ: MSFT), "we're not in discussions with Micrsoft. We talk with everybody in the space." When it came up again, Chernin said, "I ...