social profile
Yahoo goes full steam ahead with 'open'...
When Yahoo announced its Y OS (Yahoo Open Strategy) last week, it offered a vision that, if realized, could give back the company the mojo it lost several years ago. With Y OS, Yahoo pledges to open all its sites, online services and Web applications to outside developers, and give users a "social profile"
Yahoo to Radically Open Its Platforms (New York Times)
Yahoo said it will let outside developers create applications across its network of sites, and is stitching together its online services under the social profile concept.