Yahoo is banking on the creativity of other Web developers to help preserve its independence and regain ground in the lucrative Internet search advertising market.

Having fallen so far behind Google Inc. that it became a takeover target, Yahoo Inc. is banking on the creativity of other Web developers to help preserve its independence and regain ground in the lucrative Internet search advertising market.

Having fallen so far behind Google Inc. that it became a takeover target, Yahoo Inc. is banking on the creativity of other Web developers to help preserve its independence and regain ground in the lucrative Internet search advertising market. Yahoo will try...

Having fallen so far behind Google Inc. that it became a takeover target, Yahoo Inc. is banking on the creativity of other Web developers to help preserve its independence and regain ground in the lucrative Internet search advertising market.

Microsoft CEO Steve Ballmer told a gathering of Web developers in Las Vegas that he sees the company's proposed acquisition of Yahoo as the key to successfully competing with Google. Online advertising is currently "all about Google, Google, Google," Ballmer told former Apple evangelist Guy Kawasaki during a MIX08 on-stage interview. "We have real commitment, real aspirations and real tenacity ...

by hedge funds, to scrappy online video startups run by handfuls of web developers. Most of these sites hope to make money for content creators through advertising of some form, whether the usual banner and text-link ads, or various types of ads embedded before, within or after