Yahoo Inc's chief executive said on Thursday he was unlikely to meet with representatives of potential suitor Microsoft Corp at this year's meeting of media and tech executives in Idaho.

Yahoo Inc. unveiled ad-supported downloadable games on Yahoo Games Thursday, saying it plans to offer more than 400 such games by year-end.

Time Warner Inc's Turner Broadcasting System Inc unit will sell advertisements on Yahoo Inc's NBA, golf and NASCAR pages in a multiyear deal, the companies said on Thursday.

Yahoo Inc. and Turner Broadcasting System Inc. said Thursday that they began an agreement through which Turner will exclusively represent online ad sales for some Yahoo Sports pages and Yahoo Sports will be able to access several Turner-managed sites, including NBA.com.

Yahoo Inc said on Thursday it would offer its users hundreds of popular casual online games as free downloads backed by revenue from advertising integrated into the games.

Having fallen so far behind Google Inc. that it became a takeover target, Yahoo Inc. is banking on the creativity of other Web developers to help preserve its independence and regain ground in the lucrative Internet search advertising market.

Having fallen so far behind Google Inc. that it became a takeover target, Yahoo Inc. is banking on the creativity of other Web developers to help preserve its independence and regain ground in the lucrative Internet search advertising market. Yahoo will try...

Having fallen so far behind Google Inc. that it became a takeover target, Yahoo Inc. is banking on the creativity of other Web developers to help preserve its independence and regain ground in the lucrative Internet search advertising market.

Yahoo Inc will let customers, academics and even rivals build customized Web search services on top of its own technology, introducing a resale model into a major Internet market where it ranks a distant No. 2 to Google Inc.

SAN FRANCISCO (MarketWatch) -- In an effort to disrupt a market dominated by Google Inc. and underline its own ability to make bold strategic moves that don't involve a merger with Microsoft Corp., Yahoo Inc. said Wednesday that it aims to dramatically open up its online search service to outside developers.