A program called BOSS lets others build research projects and businesses on Yahoo search results. Then comes phase two: make money by selling more search ads.

Yahoo! and Google have signed an agreement to include Google adverts alongside Yahoo! search results in the US and Canada. The deal will see Yahoo! use Google's AdSense advertising programs as part of its search, which could be worth up to $800 million per year for Yahoo!

The AdWords Addict reports on the recent test of Google AdWords in Yahoo search results . Apparently changes were reflected equally quickly on both Google and Yahoo and performance on Yahoo (CTRs) was good, though no specifics are provided. Overall the convenience of managing both engines from a single interface is also praised. Look for questions surrounding this test (and its potential ...

That limited two-week trial of AdSense for Search showing up in some Yahoo search results could be painful for Yahoo to see. read more

I've been writing about Mapspam appearing in both Google and Yahoo search results for some time now. Mapspam is where black hat SEOs spam local search and map listings, and like all black hat techniques, it seems to get more sophisticated as the search engines find ways to combat the spammers' techniques. There's a new species of mapspam that's particularly obnoxious: affiliate mapspam, ...